Wednesday, 19 September 2007

...HiStOrY...

Zee TV, the flagship channel of Zee Network was launched in October 1992. With a reach of more than 80 countries and access to more than 225 million viewers globally, Zee TV has created strong brand equity and is the largest media franchise serving the South Asian diaspora. With ten years of its launch, Zee TV has driven the growth of the satellite and cable industry in India.

The popularity of Zee arises from its understanding of Indian culture and beliefs which are depicted in its programming. Realizing its strength in programming and the need for Indian entertainment in the overseas market, the company launched Zee TV in the UK / Europe (1995), the USA (1998), Africa (1998) and today is available across five continents. Zee TV has won numerous viewer-choice awards for its programmes both nationally as well as internationally, including the prestigious EMMA Award for the best digital / satellite digital in UK in 1998.

Zee TV's programming delivers a variety of choices for all segments of the audience, including primetime comedy and drama series, television movies, miniseries, theatrical films, specials, children's programs, daytime dramas, game shows, and late night shows.

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